Spotify turned to us at Byte London to create an animation based on a visual of their playlist for electronic music called ‘Mint’, previously known as ‘electroNow’. The playlist will run over a long period and will feature many artists from the genre on the cover image.

After I analyzed the findings from my research I had a good understanding of what the soul of electronic music consisted of and I came up with the animation idea above. This animation will be featured on Spotify’s social every time the artists on the ‘Mint’ playlist cover changes.