Spotify Illustrative Styleguide
Spotify’s marketing material on social for UK, US, Canada, France and the Netherlands was becoming visually disjointed and not recognisably Spotify.
We at Byte London cooperated with Spotify to analyse social content in order to create content buckets and visual styles for social with the goal of increasing the impact of the deliverables.
As the main designer for building the styleguide I was in the position to collect necessary information and distribute work amongst other co-workers.
The displayed illustrations derive from the use of the styleguide.